2018 Year in Review | Annual Report to the Community
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Community-Supported, Community-Licensed Public Television
Nine Network was among the first in the country to be a community-licensed, noncommercial television station (KETC/Channel 9) when it went on the air in 1954. When we were in danger of closing our doors, local PTA members from more than 100 school districts went door to door to raise the $100,000 we needed to broadcast from a studio in the women’s gymnasium of Washington University’s McMillan Hall.
Robust support from the community continues to this day. Nearly 90% of our funding comes from supporters in the St. Louis region. It’s no exaggeration to say that without community support we could not provide such exceptional content. We are truly grateful to our community of supporters for helping us ignite the spirit of possibility in St. Louis.
In September 2018, we marked the conclusion of our capacity-building campaign at our annual Pioneer Spirit Award Celebration. Because of the generosity of our donors, corporate sponsors and foundations, we exceeded our $50 million goal. The campaign has enabled us to expand our facilities, build our Future Fund, and strengthen our community engagement programs and content.
To remain relevant in the current age of digital abundance, Nine plans to create original digital content to meet audiences where they are. The 2021 Strategic Plan calls for building capacity for production and distribution of digital content. Nine will follow leading practices and create content specific to the unique characteristics of each digital platform.
Also central to the plan is focusing on localized content that reflects community-identified themes and priorities. We will need the community’s support to implement the plan, which includes a master facility plan to reconfigure our space with the latest technology.
This plan allows us to continue to serve the community with content and shared experiences that encourage civic engagement.
In the pages that follow, we invite you to explore the Nine Network’s banner year, made possible with the generous support of our members, partners, and funders.
President & CEO